When food cravings strike at inopportune moments, Cheez-It wants people to embrace the chaos. The snack brand's new campaign, "Cravings Can Happen Anywhere," leans into absurd humor to highlight how ...

Some fans could walk away with more than just a limited-edition box, as exclusive prizes and bragging rights are on the line.

We'll take two of each box!

Kellanova is taking its “Want it. Need it. Cheez-It.” campaign into decidedly spicier territory, with new spots dramatizing how powerless some people feel in the face of longing for their favorite ...

When fans descend on Orlando’s Camping World Stadium Dec. 31 for the Cheez-It Citrus Bowl, it marks a major fan experience opportunity for the popular cracker brand. This year that includes a range of ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus ...