Advanced Churn Prediction engine enables brands to identify at-risk customers and deliver personalized marketing, moving from reactive retention to proactive relationship building. SAN ANTONIO, Sept.

With the cost of acquiring new app installs skyrocketing, keeping users engaged who have already installed is critical for maximizing acquisition spend and customer lifetime value. Urban Airship’s ...

Evergent, a specialist in customer lifecycle management and monetisation solutions for subscription-based businesses, has announced the successful results of an AI-driven deployment with a leading ...

In fields including computer science and data science, it is common practice when predicting outcomes such as customer churn or image recognition to focus on variables with the highest predictive ...

In today’s competitive landscape, digital-first challengers and fintech companies have expanded customer options, making loyalty less secure. This is why customer retention strategies in banking are ...

A real-world AWS QuickSight playbook based on deploying ML models, modern BI pipelines, and protecting $8.3M in ...

Finance platforms racing to add prediction markets are doing so at the cost of accelerated “casino-like” user churn, says venture capital firm Inversion Capital founder and CEO, Santiago Roel Santos.

Inversion Capital CEO Santiago Roel Santos argued that “casino-like” features increase user liquidation risk, undermining long-term value capture. Finance platforms racing to add prediction markets ...