"The Choice," directed by Academy Award®–winning filmmaker Taika Waititi, exposes a phenomenon called The Pepsi Paradox – the idea that when labels and bias disappear, cola drinkers prefer the taste ...

CHICOPEE, Mass. (WWLP) – Pepsi has unveiled its Super Bowl LX campaign, “The Choice,” featuring a polar bear who chooses Pepsi Zero Sugar over Coke Zero Sugar in a blind taste test. Directed by ...

Pepsi is making a statement with its upcoming Super Bowl ad by choosing human creativity over artificial intelligence, reported Adweek. The soda company's half-minute spot, titled "The Choice," will ...

Students in Roslyn Middle School’s business class went back in time to recreate the famous blind taste test between Coke, Pepsi and RC Cola. Before the experiment began, nearly 90% of the class ...