College sports have become a very lucrative business in recent years. With the introduction of NIL at the Division I level, ...

The University of Texas at Austin now sits atop college sports in a way that matters as much as any championship: money. According to CNBC's latest valuation rankings, Texas' athletic program is worth ...

The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports ...

The NCAA still hasn't figured out proper guidelines for NIL deals, and Texas Sen. Ted Cruz believes college football specifically is in an "absolute crisis." ...

It’s no secret that Chip and Joanna Gaines are big supporters of their alma mater, Baylor University. Magnolia, their Waco-based lifestyle company, has brand sponsorships that a ...

While success pays in the valuation of college athletic programs, short term success doesn't always pay. Neither Miami nor ...

The professionalization of college sports is reaching a whole new level. The University of Utah is on the cusp of striking the first industry partnership with a private equity firm, reports Ross ...

The economic downturn that started about six years ago flattened wages and crushed jobs. But sports programs at the nation's top public colleges have thrived: Revenues continue to reach record ...