As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

In the healthcare industry, patient experience should be a key responsibility of the marketing and communications function. This may be surprising to hear because patient experience is typically ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

The last time your business decided on a sweeping, company-wide change, greenlit a new product or begrudgingly pulled the trigger on a mass layoff, who was in the room? If your communications team was ...