Market segmentation involves categorizing consumers according to some variable or factor, such as consumer attitude. Segmenting consumers according to their attitudes allows a business to decide which ...

ORLANDO, Fla., March 22, 2017 /PRNewswire/ -- Oracle Industry Connect -- Today Oracle announced the findings of new research that examines consumer attitudes to new technologies and how their ...

Americans continued to have ambivalent views about the current virtues of both home buying and home selling in December. Consumers, responding to Fannie Mae's monthly National Housing Survey (NHS), ...

Companies and marketers are in uncharted waters. The coming COVID-19 recession is something we haven’t seen since the Great Depression. With 16 million unemployed in just 2 weeks, and an almost ...

In a recent study published in the journal LWT - Food Science and Technology, researchers in Brazil and Switzerland examined consumer perceptions and attitudes towards açaí and Spirulina. Consumer ...

SUSSEX, Wis.--(BUSINESS WIRE)--Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience company, has developed a specialized attitudinal model that helps health insurers drive deeper ...

Globalization was supposed to be the great homogenizer of consumer markets. As they spend more time streaming the same movies, interacting on social media, and traveling abroad, the narrative goes, ...

WASHINGTON, DC – Marking the start of Cybersecurity Awareness Month, Consumer Reports (CR) and Aspen Digital, a program of the Aspen Institute, today released the Consumer Cyber Readiness Report. The ...

Is a new consumer mindset emerging with regards to both alcoholic beverages and NABs?

A literature review of consumer attitudes toward PHRs helped identify key domains to include in the survey. Wherever possible, previously validated questions from national surveys were incorporated.

(NEW YORK) — Consumer attitudes worsened in March as President Donald Trump’s tariffs set off a market rout and warnings of a possible recession, Conference Board survey data on Tuesday showed.