Discover how economists' assumptions shape economic models, affecting predictions about consumer behavior, resource ...

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

It is now well understood that social media plays an increasingly important role in consumers’ decision making. However, an overload of social media content in product search engines can hinder ...

Opinions expressed by Entrepreneur contributors are their own. Some changes in consumer behavior during the current crisis are fairly obvious. For instance, more people had to switch to working from ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

A consumer behavior model developed by the UCO includes willingness to pay as a variable when studying people’s intention to purchase electric vehicles in Spain Electric cars are seen as a more ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.