AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

Marketing researchers gained insights about online searches and engagement in a study that could help businesses understand better how consumers behave on their platforms.

WASHINGTON (AP) — It’s a big question for marketers: What kind of a buyer are you? And, as important, what are you willing to pay? In the search for answers this shopping season, consumer behavior ...

The advent of the internet and the subsequent rise of online shopping have revolutionized the way consumers shop. With just a few clicks, shoppers can now browse through a vast array of products and ...

Online Retail Sales have surpassed $1 trillion a year as the shopping era that was accelerated by the pandemic seems to have permanently reshaped consumer behavior, cementing the shift toward online ...

As global markets continue to shift and digital commerce becomes deeply embedded in everyday life, consumers are paying ...

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines. While the truth is a bit more nuanced, one thing is crystal clear — the ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

During this year’s upcoming holiday season, 53% of online sales are forecast to happen on mobile devices, according to a new Adobe Analytics report. Adobe projects that mobile shopping will ...