Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

Around the world, a quiet revolution is reshaping the way people approach digital markets. Consumers are gravitating towards services that require little up-front commitment—of money, time or effort.

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

In 2025, India’s relationship with consumer electronics crossed a psychological threshold. Devices that once sat firmly in the aspirational category now moved decisively into everyday consideration ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...