Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.

The Consumer Financial Protection Bureau is reconsidering a set of recent consumer protections that won broad public support, signaling a major shift at the watchdog agency. New leaders are reviewing ...

Scores of financial services firms are needlessly “gold plating” their compliance with Consumer Duty rules, the financial watchdog’s policy chief has claimed, as the regulator pushes back over ...

• Groups say move would make it harder for consumers and small businesses to stop intrusive calls A coalition of national consumer organizations is urging the Federal Communications Commission (FCC) ...