There are 12 distinct tasks in the content creation process. Let’s take a look at each one. Keep an eye on the content after it has been published to make sure it’s doing what it’s supposed to. Are ...

According to Jeffery Liker’s book, The Toyota Way, it’s estimated that most business processes are 90% waste and 10% value-added work. Value-added activities in a process are considered those that ...

Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do ...

The new year brings with it an opportunity to refresh your approach to both work and life. For those whose work includes creating content, the process by which content is created is as important as ...

This article was co-authored by Chelsey Church. When AI-generated content became more accessible, questions quickly followed: We needed to find out. By building a process that balances speed and ...