Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result?

Opinions expressed by Entrepreneur contributors are their own. Advertising has come a long way in the last few decades. With the rise of digital marketing, advertisers have access to more data about ...

Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” Yet, earlier this year, this fundamental feature ...

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Context-aware computing enables applications to sense, interpret, and respond to user context, like location, activity, time, and device state, to deliver more relevant, personalized, and seamless ...

Imagine you’re looking for a florist. If the only tool you have is a spreadsheet of possibilities, finding a suitable match could be a clunky process. Instead, picture all the florists on a map of ...

What emerges is a broader issue I see repeatedly in enterprise AI programs: a context gap between what AI systems can ...

“In the quest to remove friction from our everyday lives, we have designed and adopted digital products that narrow our field of vision and traded exploration for convenience.” Do you ever visit a ...