Convention booths are a major channel of brand exposure and new customer intake, but unless they promote a creative and interactive experience for visitants, they may well fail to generate the kind of ...

Designing a convention booth may seem like a daunting task especially if it is your first time attempting it. Fortunately, the industry leaders have developed some intuitive, beginner-friendly ...

Euro RSCG Life parent HAVAS is partnering with WebMD for a new Virtual Convention Booth offering that aims to give healthcare professionals the 3D interactive experience online. The Virtual Convention ...

The success of trade show booths lies in the time, money, energy and strategy you put into it. The idea is to make the environment stand out and put in creative elements that are highly interactive so ...

Allie Gemmill is the Lead News Editor at Collider. Previous bylines can be found at Bustle, Teen Vogue, Inverse, ScreenRant, SheKnows, VICE, and Atom Tickets. The traditional convention experience may ...

Trade show booths. If this phrase doesn’t excite you, you aren’t alone. We have all been to trade shows and seen countless booths without a single drop of inspiration between them. They are all too ...

It's all about impact. Promoting your photography business at trade shows gives cost-effective exposure, as long as you aren't lost in the crowd. Standing out doesn't mean expensive displays if you ...

Clowns, costumes, caricaturists: they're staples of nearly every trade show, attempting to bring an audience to an otherwise lackluster booth. And don't forget the beguiling ladies, handing out fliers ...

The networks hit the fan- and marketing-heavy annual confab hard with the hope of translating photo ops into eyeballs (and money). By Lesley Goldberg, Kate Stanhope The doors to San Diego Comic-Con ...