For brands, this opens a new lever beyond impressions. But publishers' first-party data and on-site inventory could become ...

Super Bowl ad exposes battle over whether AI chatbots should be delivering ads ...

NEW YORK--(BUSINESS WIRE)--Conversational commerce is quickly emerging as the next frontier in digital advertising, according to a 2025 study commissioned by Smartly, the AI advertising platform, and ...

As ChatGPT moves toward ads, fears about manipulation are rising. But if designed well, advertising inside AI could help fund ...

Advertisers are giving conversational commerce media their own budget. Fifty-three percent are doing so by separating the line item from programmatic and paid social, according to data released today.

The leaked ChatGPT ad settings preview shows advertisers how personalization and privacy will shape ads in conversational AI.

OpenAI, the company behind ChatGPT, announced in April 2024 that it was testing sponsored content integrations in its business-focused offerings. Other startups in the AI industry are also designing ...

ChatGPT ads signal a shift, forcing SEO and paid media to align around prompt intelligence, fanout keywords, and LLM ...

For the first time, X tracked conversation about this year's Super Bowl ads in real time as it seeks to re-cement itself as the digital town square. Why it matters: X's advertising business took a hit ...

Reddit is continuing to build out its most fruitful advertising format -- Conversation Ads -- by inviting all advertisers to serve ads between comments on conversation pages. Conversation Ads allow ...