Necessity – and signal loss – is the mother of invention. Without ready access to device IDs and other identifiers, it gets a lot more difficult to measure ad effectiveness and tie conversions to ...

The upgraded platform enhances batch processing, API performance, and secure cloud automation for businesses worldwide.

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. LinkedIn has published a new guide on how to ...

Snapchat has partnered with first-party data company Datahash to help its customers implement Snap’s Conversions API (CAPI) and gain additional insights from the social-media company regarding the ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

Today, LinkedIn launched Conversions API and Revenue Attribution Report features to help marketers measure the long-term impact of campaigns, prove their effectiveness, and optimize them. With ...

Bitreserve, the currency conversion and transaction platform based on Bitcoin that was launched by CNet founder Halsey Minor, has created a platform for application programming interfaces (APIs) and ...

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation ...