New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version. Saquib Syed who ...

Google Ads added Zoho CRM as an official data source within its Data Manager, allowing advertisers to directly import customer and conversion data to power key campaign features. What’s new.

Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It's not clear whether artificial intelligence (AI) is playing a role in the increase.

I will start off by saying, I am super confused by this Google Ads email but it says Google is "Improving offline conversion quality in Smart and PMax Campaigns with Store Goals." Starting on February ...

Starting June 17, Google Ads will change how it optimizes offline conversions (e.g., store visits, sales) across Performance Max (PMax), Omnichannel Goals, and Smart Campaigns. The focus is to ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...