Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics.

What if your next ad campaign could be created in minutes, tailored to your audience, and optimized in real time—all without a single brainstorming session? This isn’t a distant future; it’s the ...

WPP has unveiled an AI tool called WPP Open Pro, enabling marketers to plan, create, and publish campaigns independently, without the need for agency assistance. WPP Open Pro builds on WPP Open, the ...

Did you know we see up to 10,000 marketing messages a day, according to some researchers? That means an ad campaign has to be something really special to stick in our minds and influence our decisions ...

For the past few weeks, Google Ads has been rolling out a new and faster way to set up an account by using an existing ...