Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become one of the key drivers that help businesses tell ...

What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

For brands, finding success on YouTube means thinking less like TV commercial-makers and more like independent viral video-makers. That strategy is part of the ...

Corporate hospitality and experience executives Robert Tuchman and Brett Sklar and sports marketing executive Stephen Master have partnered together to establish the newly formed Amaze Media Labs. The ...

Creating, Personalizing, and Monetizing Content at Scale in a Modern B2B Marketing Model If data is the oxygen that runs the modern commercial engine, content represents the gasoline required for ...

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart from ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

B2B marketing agency Transmission debuted its new marketing capability: Brand Storytelling. The agency believes B2B marketing is overdue for a shake-up. Brand Storytelling anticipates shifts in B2B ...

TikTok announced on Monday that it’s introducing generative AI avatars of creators and stock actors for branded content and ads on its platform. The company is also launching an “AI Dubbing” tool for ...

Following its summer rollout of holiday-ready partnership ad options, Meta is announcing more ways for brands to utilize creator talent across Instagram and Facebook this holiday season, including ...

Virtue Asia has partnered with Goldfinch International to establish V47 Entertainment, a new studio that will create branded entertainment content for distribution across Asia, the Middle East and ...