A Bain & Co report says studios "should spurn that path" of using the tech to replace creative processes, but outlines ways that it can be used for cost-savings throughout a production. By Georg ...

Globaledit introduces AI-based image recognition and tagging and 3D asset management to its comprehensive suite of platform capabilities. Our new Smart Tags and 3D capabilities enable teams to ...

LONDON--(BUSINESS WIRE)--Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced today the release of the next generation of Personalize™, Ad-Lib.io ...

Adobe redefines the creative process with AI for every creator, delivering AI-powered innovations across Adobe Firefly, Adobe Creative Cloud, Adobe Express and Adobe GenStudio that transform ideation, ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

Embarking on a production venture beyond your home country's borders can be an intricate undertaking, particularly for agencies and brands seeking a production company for marketing campaigns or other ...

There are myriad challenges facing creative agencies in the current climate. For creatives, helping clients stand out in an ever-saturated marketplace is a very real challenge. Meanwhile, developments ...

Vidmob, the creative data company, has announced the launch of its plugin for Adobe After Effects, advancing its unmatched end-to-end AI solution for analysing and building ad creative. This plugin is ...

TikTok is expanding its suite of AI-powered marketing tools with the “Symphony Creative Studio,” an automated video-generation tool that ad partners can use to create videos “in minutes” from product ...