A study of 100,000 people shows AI can match average creativity—but the most creative humans still outperform machines.

Forbes contributors publish independent expert analyses and insights. I write about the psychology of leadership, tech and entrepreneurship. The science of creativity also provides a much-needed ...

For decades, creativity was the exclusive domain of artists, designers and R&D teams. But in today's business landscape, where intelligent automation and AI permeate every industry, I've observed a ...

Two old friends. A rainy afternoon. Vanilla lattes at Starbucks. Divergent conversations about life, the world, and the best tiramisu in town. An inquiry about my forthcoming book on creativity: “What ...

ATLANTA — Atlanta is considered the Hollywood of the South and the hip-hop capital of the entertainment industry. The city is synonymous with culture, Black excellence, and the Mecca of the Civil ...

What if creativity wasn’t the enigmatic, unpredictable spark we’ve long romanticized, but instead followed a set of underlying principles, almost like a formula? Imagine if the brilliance of a Picasso ...

An artist has the gift of taking something as simple as a view of the ocean or the night sky—things we all see—and transforming it into something profound by combining what they observe with their ...

Researchers have discovered that ADHD’s hallmark mind wandering might actually boost creativity. People who deliberately let their thoughts drift scored higher on creative tests in two large studies.