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Cross-device identity matching is the way marketers map pseudonymous identifiers both intra-device as well as across multiple devices to the same consumer to improve personalization and measurement.
One of the biggest challenges for advertisers today is figuring out how to reach consumers across their multiple devices, from smartphones to tablets to personal laptops and work desktops. The data ...
We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...