For most of the past decade, the conventional wisdom for non-software companies has been clear: Don't build what you can buy. That calculus is shifting faster than most business leaders realize.

Off-the-shelf software keeps a business running, but custom software helps it win in today’s competitive landscape. Custom business software development is a smart investment for companies that want ...

Opinions expressed by Entrepreneur contributors are their own. The global SaaS market is estimated to reach $702.19 billion by 2030. It is undoubtedly a growing market that proves its benefits.