LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Which customers make the biggest contribution to your bottom line, and which generate a negative return? Do your promotions target volume without profitability? How do you decide what to charge a ...

LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.

You can see in the example analysis that the ROI of the customer insight analysis is run aggregated with the core marketing program as well as incremental. The incremental analysis shows that the $1.2 ...

In general, the goal of business is to make a profit. The more profit your business makes, the more successful it is. The income statement provides an overview of the profit story by providing four ...