Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

“According to a report by Nielsen, 92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising, and people are ...

It used to be that every once in a while, I’d get an email from one of the vendors I use–a credit card, a SaaS app, a subscription service–letting me know that, for a limited time, I could score some ...

That said, referral programs are not all created equally. For every viral referral success story, there are many more companies that launch their customer-generation efforts to crickets -- meaning an ...

Opinions expressed by Entrepreneur contributors are their own. I’ve been an entrepreneur since 1999. I worked in three startups earlier in my career. I cherish the extensive network of diverse ...

Having a referral program is one of the most effective ways to get more customers down the sales funnel. A study found that referral marketing is trusted by 86% of customers, making it the most ...