Companies' investments in digital platforms are becoming pervasive, thus moving businesses into a new era. They first moved from a functional orientation to a process orientation and are now ...

In today’s world, effective business leaders must be willing and able to embrace data-driven decision making. With the BC MBA’s data analytics sequence, you’ll master the skills necessary to ...

Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...

C-suite leaders have high expectations of data. They want to be able to whip out their smartphones and bring up beautiful visualizations of trends that give them actionable insights into the business ...

The APAN program recently unveiled new concentrations: Emerging Technologies (on technological advances in analytics) and Quantitative Management (on algorithmic decision-making, quantitative risk ...

In today's ever-evolving landscape of supply chain management, executives and leaders are facing an intricate web of challenges. To navigate these complexities, advanced analytics and AI have emerged ...

Kellogg is the first business school to build a cross-organizational approach to data analytics that is specifically for business leaders. Long before big data and analytics became buzzwords, Kellogg ...