In today’s complex and rapidly evolving business environment, the path from raw data to actionable insights mirrors the meticulous craftsmanship of a master artisan. Consider a scenario where a ...

Curation continues to gain momentum in our industry, yet the current dialogue seems to be missing some important nuance. On one side, the value argument for curation highlights its ability to refine ...

Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally address the issues curation attempts to solve already ...

Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a ...