Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.

Data science has moved from a niche technical discipline to a core function across industries. Organizations now rely on data-driven decision-making in areas ranging from finance and healthcare to ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

With the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user ...