Two business-to-business marketing companies are teaming up, with Demandbase acquiring Engagio. Both companies focus on account-based marketing (ABM), an approach where marketing and sales coordinate ...

SAN FRANCISCO, Jan. 27, 2026 (GLOBE NEWSWIRE) -- Demandbase, the leading pipeline AI platform for B2B enterprises, today announced it has been named a Leader in “The Forrester Wave™: Revenue Marketing ...

SAN FRANCISCO, April 22, 2025 /PRNewswire/ -- Demandbase, the leading account-based GTM platform for B2B enterprises, has launched the Demandbase Marketplace and Developer Portal. The Marketplace is a ...

Businesses spend around $40 billion a year on digital content marketing, and Demandbase, which announced a $65 million financing round on Thursday, is looking to cut itself a slice of the pie. Led by ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Demandbase, which provides B2B targeted marketing, is today announcing it ...

Why waste time casting into in a vast sea of prospects when you've already identified a small pond of fish that you know are biting? In other words, why not reach out to leads at the moment they're on ...

SAN FRANCISCO--(BUSINESS WIRE)--Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a ...

Demandbase has acquired Seattle-based WhoToo, a behavioral data platform focused on B2B marketing, for an unidentified sum, the company disclosed Thursday. Underscoring the deal was Demandbase’s ...

Account-Based Marketing (ABM) may be easier for B2B marketers to execute soon. To address the frustration of disconnected data and software that has hampered seamlessly identifying and engaging target ...

As a consumer, I’ve gotten used to the fact that websites like Amazon track who I am and what I’ve purchase and customize the experience accordingly. (I may not be thrilled about it, but I accept it.) ...