Ideo as an institution has rarely responded to critiques of design thinking or acknowledged its flaws. But at the Fast Company Innovation Festival, Ideo partner and leader of its Cambridge, ...

It is interesting to see how design thinking and coaching, two seemingly unrelated practice areas, have so much in common. Design thinking is an iterative process that attempts to understand the user ...

Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, ...

The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

The Build a Better Book project emphasizes a human-centered design thinking approach, in which participants first need to better understand the specific needs of their end users. The Design Thinking ...

Over the past few years, design thinking has quickly gained momentum in the business world. Some of the world’s leading brands—the likes of Apple, Google, HBO, Samsung, World Bank, and General ...

What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...

Have an intractable problem? Looking to build a stronger team? Design thinking is a process aimed at solving problems that focuses on empathy, experimentation, and feedback. Interested in setting up a ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...