As science races to address COVID-19, among the weaknesses highlighted by the pandemic is our inability to rapidly develop clinical guidelines, related decision supports, and quality measures to ...

It’s more than just the lack of standardization of currency and metrics out there for digital measurement, it’s about merging panel-based and server-based measurement. CRE, the group of senior ...

“Sweeping changes” are coming to Nielsen‘s digital measurement methodology, moves the company says usher in a new era of “privacy-centric measurement that provides comparable, cross-platform metrics ...

No standardized methods for mobility assessment in PAH exist, leading to inconsistent study results. Variations in sensor types, placement, and recording durations contribute to inconsistency in ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

GLOBAL - comScore Inc has released findings showing that creative quality drives more than half of the sales changes for brands analysed, four times higher than the impact of the specific media plan ...

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