SAN FRANCISCO BAY AREA, Calif., Feb. 25, 2025 /PRNewswire/ -- Direct Connection Advertising & Marketing, a full-service agency specializing in the insurance industry, is thrilled to debut a new ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

The essence of direct marketing happens to be a lot like writing a feature: it’s vital you have your target audience well defined, in order to communicate your message to the correct people. In the ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

Several years ago, I taught a graduate-level course on museum fundraising, the bulk of which focused on direct marketing fundraising. With direct marketing being so much about numbers — after all, you ...

Harold Morgenstern is joining Byron Allen’s Allen Media Group (AMG) as President of Direct Advertising Sales & Partnerships. Morgenstern will oversee all direct digital advertising sales, brand ...

Direct marketing agency Roska Direct Advertising has bought Mueller & Wister, a mobile and interactive marketing agency. The deal is designed to offer Roska Direct clients access to interactive ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...