The Oscars haven’t sold out yet, but Disney is moving closer to that milestone. “We are definitely pacing ahead of where we ...

Disney has sold out ad inventory for Sunday's 97th Oscars telecast on ABC, Hulu and Disney+. The current rate for a 30-second spot during the 2025 telecast ranges between $1.7 million and $2.3 million ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...

If there’s one thing Disney knows how to do well, it’s brand building. Now, it’s developing new tools to help its advertisers do the same. The House of Mouse announced two new brand-focused updates to ...

Mickey Mouse leading a drum line at Disney's 2025 upfronts (Photo Credit: Disney/Jennifer Pottheiser) Disney has set its 2026 upfront presentation for advertisers, which will return to New York City’s ...

Good morning! OpenAI CFO Sarah Friar opposes Elon Musk, outgoing Small Business Administration leader reflects on her four years, and Disney's advertising boss got to the top by raising her hand. - ...

Disney offices this week were perhaps one of the happiest places on earth. The media giant saw revenue increase 7% year over year to $23.6 billion in fiscal Q2, per an earnings report. Operating ...