Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – ...

Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – ...

Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But before investing in the most popular ad types, consider the platform you’re using. When advertising on sites like ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The growth in live sports streaming underscores the importance of dynamic ad insertion (DAI) to ...

In today’s digital-first media landscape, broadcasters are under pressure to deliver premium viewing experiences while maximizing ad revenue. Dynamic Ad Insertion (DAI) has emerged as one of the most ...

Fox Corporation, thanks to a newly expanded partnership with ad insertion firm FreeWheel, is expanding its dynamic ad insertion capabilities and rolling out new co-developed targeting technology.

In another boost for addressability, Roku has launched a beta pilot for dynamic linear TV ad insertion (DLA). The move follows the company’s March 2021 acquisition of Nielsen’s Advanced Video ...

FreeWheel will programmatically enable Tubi, and the entire One FOX portfolio, by serving as the company’s primary monetization engine. This agreement includes a proprietary integration between FOX’s ...

Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic ...