Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

Organizations worldwide spend billions of dollars collectively on database marketing solutions that turn data into business insight, which in turn drives business results. To be successful, these ...

First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those ...

A world-class marketing database is an environment that has the ability to change and adapt in lock-step with your corporation's changes while also enabling you to learn from the data within itself.

Do we even know what we are referring to these days when we say "marketing database"? The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database ...

Cespedes, Frank V., and H. Jeff Smith. "Database Marketing: New Rules for Policy and Practice." MIT Sloan Management Review 34, no. 4 (summer 1993): 7–22.