Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Ever wondered how some brands manage to create those captivating video ads that seem to go viral overnight? What if I told you that you don’t need a big budget or a professional team to achieve the ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has named 2024’s most effective TV ads across 17 industries, including Automotive, CPG, Restaurants, and Pharma Rx. These standout ads were ...

Advertising has long been viewed in an unfavorable light as increasing anxiety, lowering self-esteem, and creating perceptions of false or imagined needs. With the addition of online marketing, we ...

Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions. Crafting winning ads is crucial for attracting the right ...

Connected TVs have revolutionized video consumption and transformed the digital advertising landscape. And as we’ve seen over recent years, an increasing number of streaming providers and broadcasters ...

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, ...