Chris Christie has claimed that the Trump campaign’s most effective ad during the 2024 race was one which focused on attacking Kamala Harris’s transgender rights policy. The former Donald Trump ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Building trust has also become a more popular goal for campaigns, according to analysis of data from IPA Effectiveness ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is critical from the brand creation process all the way to media placement, ...

In a year defined by oversaturation and shortened attention spans, the marketing campaigns that truly stood out in 2025 were ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Proclaiming the end of the big brand campaign is an all-too-common narrative in the advertising press. Influential industry voices consistently point to the shrinking importance of broadcast TV and ...