Opinions expressed by Entrepreneur contributors are their own. Ethics took a hit during the 2016 election cycle. Sometimes it seems the hits just keep on coming. From Kellyanne Conway’s innovative ...

Doctors, lawyers, accountants, even plumbers and electricians all have professional certification programs, and now the advertising industry has one too. The Institute for Advertising Ethics (IAE) has ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

As Director of Public Health for Wigan, I am proud to share the council’s commitment to a healthier, fairer borough through the introduction of our new ethical advertising policy.

Ethical standards for business are important, particularly in the age of the internet, where information is accessible to anyone and may remain online indefinitely. False advertising is a familiar ...

Negative advertising depicts competitors in a negative light in an effort to make the advertiser look better. This type of advertising is used in the political arena as well as the business world.

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

Advertising influences how consumers perceive brands, products, and even themselves. Given the data-driven and algorithm-rich, always-connected nature of today’s world, the concern is not merely how ...

Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...

Consumers are signaling that prioritizing ethical advertising is now in the best interest of brands. With 86% of global consumers stating that they care about the privacy of their data and that they ...

NEW YORK -- A discussion over suggestive packaging for a novelty alcoholic beverage during a recent conference on substance abuse revived the debate over ethics and marketing. Nick Costanzo, an owner ...