On-trend event décor this year is artistic, experiential, and ecologically responsible. Event organizers are transforming spaces with nature-inspired aesthetics, sculptural florals, dramatic entrances ...

Mention the word “theme” in a room full of event designers and be prepared for more than a few eye rolls. “The theme is done, at least for me,” states Ryan Hanson, CSEP, of Minneapolis-based BeEvents.

Event Design Group Inc. Director of Corporate Events Angela Spicer says she has a unique technique for tracking customer satisfaction at the hundreds of events her company stages each year. “I like ...

In the more than five years since the arrival of COVID, the event and conference industry has changed dramatically. The implementation of stringent restrictions on gatherings and heightened concerns ...

The events industry is shifting from logistical planning and aesthetic design to creating deeper emotional connections with audiences. Today’s participants seek experiences that resonate personally.

Ask 100 B2B event organizers how to execute effective event design, and you'll get 100 different answers. So to get to the truth we at Splash analyzed 37 design-related metrics for the ...