The new smart bricks will launch in March with three Lego Star Wars sets.

Lego says the new brick will 'make entire sets come to life' starting with Star Wars in March.

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

Lego has revealed what it is calling the biggest evolution of its iconic bricks in almost 50 years, unveiling the new Lego Smart Play system at CES 2026 in Las Vegas.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures which bring play to life.

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully digital, Smart Play is the future.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...