Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

Huffington is the founder and CEO of Thrive Global. A staggering 129 million Americans have at least one major chronic disease—and 90% of our $4.1 trillion in annual health care spending goes toward ...

What do a former smoker, a successful entrepreneur, and a champion athlete have in common? They’ve all mastered the art of iteration—the key to lasting behavior change. In a world of constant flux and ...

According to the Josh Bersin Company, only 25% of companies report that their leadership development programs significantly improve business performance. Another way to say that: three-fourths of CEOs ...

Making people feel positive about themselves gets better results than negativity. Here’s a common pattern in my house. See if it seems familiar to you. After my husband showers, he often forgets to ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Earth Expeditions: Kenya Community Learning Leader Lily Maynard co-authored the article, “Maximizing biodiversity conservation through behavior change strategies,” which focused on conservation ...

Some examples of narcissistic behavior include inflating one’s accomplishments to gain praise, ignoring other people’s feelings, and deliberately taking credit for someone else’s work. Narcissistic ...

Illegal wildlife trade is a complex issue involving multiple actors, such as poachers, processors, distributors, consumers, policymakers, and law enforcement. Furthermore, defensive and retaliatory ...