“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. If you wanted to see that magic moment ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at ...

With the average consumer requiring 56 branded touchpoints before making a purchase, connected TV (CTV) has emerged as one of the most effective ways to bridge those touchpoints across channels. Once ...

When businesses evaluate their sales funnel, they often aren’t getting the full story. Today’s marketing and sales environment is growing increasingly complex as consumers become active on an ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 45 min ago By Adrianne Pasquarelli - 4 hours 10 min ago By Aleda Stam - 6 hours 40 min ago By E.J. Schultz - ...

Austin, Texas-based Bakery is sorting through hundreds of candidates to help Sendero Provisions find its marketing chief. Connected TV advertising already reaches an incredible number of American ...