Get ready with me (GRWM) as I let a fun filter decide whether to apply or skip my makeup! 💄✨ Watch the spontaneous and entertaining results as I follow the filter’s choices, sharing tips, reactions, ...

We may receive a portion of sales if you purchase a product through a link in this article. A creative play on those “get ready with me” videos all over TikTok and Reels, e.l.f.’s rep says the ...

GRWM challenge: makeup chosen by random filters! Watch as I follow the filters’ picks for a fun, unpredictable, and creative ...

Beauty entrepreneur Danessa Myricks herself might be coming to a Sephora near you. The owner of the eponymous beauty brand has launched a “GRWM,” the acronym for “get ready with me,” tour to celebrate ...

GET Ready With Me (GRWM) Cosmetics, the local Filipino beauty brand built on inclusivity, is thrilled to announce the grand opening of its first grand pop-up store in the South, inviting media, KOLs, ...

“I've had just enough coffee to think that filming myself doing my makeup is a good idea,” Graham began the video. “Let's see if you agree!” She then proceeded to do her makeup while simultaneously ...

“Get Ready With Music, The Album” is the first release from the beauty and cosmetic marketer’s new entertainment arm, E.l.f. Made. E.l.f., which stands for eyes.lips.face, is making a bigger crack ...

IN December 2024, GRWM Cosmetics surprised the beauty community with the launch of its massive Face Card collection, which included palettes and product inserts for face, eyes, brows, lips, and cheeks ...