Microsoft’s first cloud-based game streaming service could be its first crack at ads in Game Pass.

There are hundreds of games playable via Xbox Cloud Gaming currently. However, people need to subscribe to Game Pass to ...

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games that require players to watch or engage with marketing material are out, as ...

Currently, Microsoft’s long-running Cloud Gaming service is limited to players who have a Microsoft’s Game Pass subscription.

In-game advertisements have existed for as long as free-to-play mobile games. While this unfortunate practice relies heavily on the mobile gaming industry, it has made its way into PC games, ...

Jake brings two decades of experience with him, having covered major industry events, breaking news, one-on-one interviews, and more. When he's not playing World of Warcraft, he's usually on the hunt ...

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and ...

Azur Games used hypercausal runner game Taxi Run to experiment with a new method of monetising in-game ads This resulted in a 5% increase in overall revenue and up to a 20% increase in the US without ...

While digital game advertising continues to blur some lines, ad execs say the medium has matured in recent years and is now as easy to plan and buy as other major digital media options such as CTV and ...

AdInMo, a player-centric monetization platform for mobile game developers, has announced the beta release of its InGamePlay software development kit (SDK) 3.0. InGamePlay 3.0 builds on AdInMo’s ...

With the Super Bowl XLIX having now been and gone, we can see now that the Katy Perry-fronted halftime show held far more significance to the world of mobile gaming than we realised at the time.