The Birth Of GEO: Generative Engine Optimization And What It Means For Every Brand

Marketing leaders can follow these practical tips to govern how their brand shows up inside AI-generated answers.

Mastering generative engine optimization in 2026: Full guide

That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works. What is GEO — ...
Chief Marketer

Generative AI questions on product pages increase conversion at PlushBeds

PlushBeds enhances its product detail pages with AI question prompts. Beyond its conversion rate increase, the mattress brand’s customer service calls have decreased and its SEO ranking increased ...

How Knowband Is Driving Innovation Across the Global eCommerce Platform Ecosystem with Generative AI

Knowband Launches New Gen AI Plugins, including AI Chatbots and LLMs TXT Generator for e-commerce stores, helping ...
Polygon

Call of Duty updated with generative AI disclosure on Steam page

Generative AI has been a controversial topic in gaming, prompting Steam in January 2024 to require developers to disclose use of the technology on their store pages. On Monday, Call of Duty news site ...
Stacker on MSN

AI didn’t kill SEO. It killed average content.

WebFX reports that AI has ended "good enough" content, prioritizing authentic, unique contributions for SEO success.
Forbes

What Does Generative AI Mean For Websites And SEO?

Although they offer a very different user experience, search engines like Google or Bing and generative AI chatbots such as OpenAI’s ChatGPT cross over in terms of functionality in a very important ...
Search Engine Land

From SERPs to CHERPs: Generative AI results need their own name

Search results are not chat results. In search, the input is a query. The output is what we have called a SERP, or search engine results page. A SERP is full of answers and ads. It has links to ...
Chief Marketer

Shoppers From Generative AI Browse More, Convert Less

Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert than traffic from other sources, according to new data from Adobe.
GameSpot

Call Of Duty Uses Generative AI For Some Content, Activision Admits

GameSpot may get a commission from retail offers. An update to the Call of Duty HQ page on Steam confirms that Activision's development teams do in fact use "generative AI tools" as a means to "help ...
Harvard Business Review

How to Capitalize on Generative AI

A guide to realizing its benefits while limiting its risks by Andrew McAfee, Daniel Rock and Erik Brynjolfsson Business leaders are struggling to understand how seriously they should take the latest ...
eWeek

8 Top Generative AI Companies: Innovation Giants

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...