How does the top company in the global razor market improve the age-old shave? To perfect the new Venus Swirl, Gillette researchers went into women’s homes and watched them shower (in bathing suits).

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to getting a close, smooth shave, not just any razor will do. The prices of store-brand razors can be tempting, but ...

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...