It was only a matter of time before golf equipment makers used the power of wearable technology and cloud computing to bring the game to the next level. On Thursday, TaylorMade Golf announced a ...

How the Genius Ball, five years in development and backed by Charles Schwab, aims to bring data-driven insight to putting, golf’s biggest analytical blind spot.

Pebble Beach, eat your heart out. If Pennsylvania-based VisViva Golf Inc. president and CEO Bogie Boscha has his way golfers may never have to leave their homes or offices to pull together their ...

Where the golfverse and Twitterverse intersect, more than 13,000 people are following @datagolf these days. Those aren’t Taylor Swift social-media numbers, but momentum is on the upswing for Data Golf ...

Advanced analytics has taken over sports in the past decade. From the hardwood to the diamond (and beyond), number-crunchers have reshaped the way sports are played at the highest level. The greatest ...

And now, a report from the Masters Golf Tournament in Augusta, Ga. Not about the azaleas and history that tug at our hearts. This is a story about the head. Numbers-crunching has become a big deal in ...

Golf is a numbers game. From ShotLink to strokes gained, there’s plenty of information out there for golfers to identify their strengths and weaknesses. Not all pros go as far as Matthew ...

Shot-tracking technology not only allows golfers to improve their game but also provides new insights into player performance for fans and helps the PGA Tour redesign its golf courses. Wylie Wong is a ...

Numbers crunching has become a big deal in sports. Analytics have been slower to take hold in the tradition-bound game of golf, but it is happening. NPR's Tom Goldman reports on the phenomenon from ...