Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know. It’s terrific to gain conversion from paid ...

A new report in Google AdWords will show advertisers roughly how long it takes users to convert after clicking on an ad. Not every ad click leads to an immediate conversion, but that doesn’t mean it ...

Yesterday, Google announced a new smart bidding feature within AdWords named "maximize conversions." As the name suggests, Google will automatically set the right bids for each auction to help get you ...

This morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers more flexibility in how they track conversions in AdWords. With the update comes a ...

Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value. If an advertiser were to define their conversion value as “revenue ...

Starting this month, advertisers and agencies using Google AdWords stand to achieve a step closer to work-life balance. Google has introduced rotation settings that will allow marketers to adjust ...

It was simple – you spent the money and figured that the cash coming in was a direct result of the advertising. There were only a few channels to work with, and conversions were quite literally just ...

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking ...