Google adds cross-campaign testing with new Mix Experiments beta

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Google launches A/B testing for Performance Max assets (beta)

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.

Google Ads Campaign Mix Experiments In Beta

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment ...
Android Authority

Google is testing out a whole new vibe for voice search in its Android app

Google is testing a new voice and song search UI in the Google app beta. The redesign uses animations in the style of AI Mode and removes recent searches. The test appears to be server-side, so only ...
Android

Google Is Testing Expressive Calling for Flagging Urgent Calls

Google is testing a new “Expressive Calling” feature in the Phone by Google app that lets callers label a call as urgent, alerting the recipient with a clear message and special handling even during ...
Android Authority

Google starts testing Android's new DND-overriding call option

Last month we spotted Google developing Call Reason, a system for signaling call priority that could override DND. Google formally announced Call Reason at the start of December, saying that beta ...