Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just ...

Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel. Advertisers can look at five ...

If the world’s dominant discovery engine is still expanding, how can SEO be dead? It isn’t. What’s failing is the model that ...

Google announced on Google+ that they've renamed what they call "Search Funnels" to what they are now calling "Attribution." Attribution is more of an industry standard name. What does it do? It lets ...

Google quietly announced on Google+ that they will be "simplifying" some of the AdWords reporting by dropping four search funnels columns in early April. Google said advertisers were confused between ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...