Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.

AI Max, Google’s latest AI-powered search campaign feature promises big performance improvements. Still, the decision between AI Max and traditional Search campaigns isn’t as straightforward as the ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness ...

Google's automated Performance Max campaigns now show detailed asset and channel performance. Asset reports can now be segmented by device, time, conversion type, and network. Channel reports now ...

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